FAO Schwarz has branded an entire campaign around the re-opening, dubbed “Return to Wonder.” A post on their Instagram shows the new storefront and its windows covered in marketing materials.
Though the interior renderings are vague drawings at this point, they do show us that the giant dance-on piano immortalized in the 1988 Tom Hanks movie “Big” will be back. The store is even holding auditions for dancers to play tunes on it. Visitors can also expect costumed toy soldiers to be walking around.
ThreeSixty Group has declined to comment on the store’s construction costs or the terms of their lease with Rockefeller Center owner Tishman Speyer, but the Journal notes that commercial real estate here is among the priciest in the city, coming in at $3,200 a square foot (compared with just $501 a square foot in the trendy Meatpacking District.
This fall, ThreeSixty Group will open a much smaller FAO Schwarz outpost at LaGuardia Airport’s newly revamped Terminal B. And in 2019, they’ll open a location in China. Meanwhile, if you’re interested in “auditioning” for a job at the Rock center flagship, the process will begin on September 8th.