Grocery mecca Trader Joe’s has been posting signs in its Manhattan stores to let shoppers know it will end delivery service as of March 1, the New York Post reports. The quirky discount chain store known for its unique grocery items and clever crowd-control strategies cites escalating service costs as the reason for what a West Side Rag reader called an “unspeakable tragedy.” To be fair, the California-based chain is known for encouraging thrifty shoppers to buy in bulk, making the need for schlepping assistance a real concern.
Business Insider points out that the announcement comes at a time when more and more grocery stores–including Walmart, Kroger and Whole Foods–are expanding their grocery delivery offerings. According to a Trader Joe’s representative, delivery comes at too high a cost to the company: “Instead of passing along unsustainable cost increases to our customers, removing delivery will allow us to continue offering outstanding values.”
Trader Joe’s has been delivering groceries to Manhattanites for 10 years. Delivery was never offered in Brooklyn, Queens or Staten Island stores.